Award winning creative & content strategist based in Detroit, Michigan.
:90 Reel
From 2021-2025 I built and led the Creative Department at Closed Loop - a boutique B2B agency based in Sacramento, California. This highlight reel features some of my favorite work.
Featured project
This is my favorite project of all time. I pitched against a much larger agency to win a major re-branding campaign for our client Clover. I led ideation, wrote scripts + storyboards, then worked hand-in-hand with production & media teams to bring it to life.
CLOVER FOR RETAIL
They Call it Running a Business for a Reason
We built a sneaker-head shop from the ground up to create a spot for game 5 of the NBA Finals on ESPN
CLOVER FOR RESTAURANTS
Your Shift Runs Around the Clock
We went behind the scenes to see how POS technology is powering the modern restaurant
CLOVER FOR SERVICE BUSINESSES
It Takes a Lot of Work to Make it all Work
We took over a dog grooming spa to show how Clover helps multi-tasking merchants manage the daily chaos
Footage from each shoot was optimized to create 100+ bespoke ad units that ran across Facebook, Instagram, YouTube, Google Display and client Landing Pages. The campaign yielded massive ROAS, improving brand awareness in key markets as well as lower funnel conversions. The hero spot “Kitchen” won 6 Telly Awards including Gold for General Branding.