After 20 years in advertising I believe that Creative Velocity is the holy grail of marketing. Creative Velocity means getting to the ideas quickly, executing them efficiently, and generating as much content as possible across as many channels as possible given ad spend and budget constraints. To do this, I rely on a very particular set of skills that I’ve acquired over a very long career, including:
STRATEGIC PLANNING: Consumer x Category Trends, Data-Driven Insights, Brand Positioning
INTEGRATED AI WORKFLOWS: Claude, ChatGPT, Gemini3, Sora2
CREATIVE STRATEGY: Lead Ideation, Brainstorming, Concept Development
CREATIVE EXECUTION: Storyboards, Scripts, Copywriting
PRODUCTION: Shot Lists, Talent & Location, Direct Photo Shoots
MEDIA X CREATIVE PLANNING: Campaign Development, Editorial Planning, Ad Unit Testing/Variation
CREATIVE SELLING: Agency new business pitches, Client Tissue Sessions, Creative Workshops
“What I do have are a very particular set of skills. Skills I have acquired over a very long career.”
skills
AGENCY EXPERIENCE
I’ve worked for 3 agencies with an average tenure of 7 years. At each stop I’ve built new practices, hired stellar talent, and delivered top notch work for my customers
BRAND EXPERIENCE
I have been fortunate to work with some of the world’s biggest brands, spanning Consumer Electronics, CPG, and B2B/SAS. I prefer to work with companies that disrupt category norms.